Wednesday 14 January 2015

Hypnotic Writing Summary - Methodology

HYPNOTIC WRITING

Methodology – 36 Strategies of the Art of Hypnotic Communication
1.    You must know what you want – set a goal!
2.   Shake your target out of his preoccupation (so he able to hear what you say)! Techniques: a quote, a story, a headline, an open-ended question and etc.
3.   Understand what you target cares about; you are in a position of power.
4.   Shift your target’s perception or mental associations. Marketing is nothing, but altering someone’s perception (and the target’s perception is his reality). Put things into perspective before you state you benefits.
5.   Use contrast… Compare to the worst, so to show you have the best indirectly.
6.   Translate facts and features into benefits that make sense (emotionally) to the target. Focus on what the target wants. People listen to you for their own reasons, not yours.
7.   Never radiate any self-serving message – get out of your ego and into the target’s ego.
8.    Do not write to the masses, write to one person!
9.    Use only active sentences.
10. Check if every line keeps your target’s attention.
11. Sexy writing tools - use: (1) Bullets, (2) Quotes, (3) Shorter Paragraphs, and (4) Boxes.
12. Write in the way how people think - story! People usually don’t defend against a story, and a captivating story speaks to the target’s conscious and unconscious mind. And story allows people to draw their conclusion – ironically – the conclusion drawn will be based on the material presented. And people rarely argue with their own conclusion.
13. Dramatize the benefits (e.g., sleep like a king, win like a champion, as fast as overnight success). Use word pictures – tell your target exactly what happen when they use your product. You must see the events, the actions, the scenes. Feel it!
14.Quiz your readers.
15. Embrace originality (i.e., being your unique self) – people want new voices.
16. Repeat your suggestion continuously – while still keeping the idea appear fresh.
17.Remind of their pain to nudge them in the direction of their pleasure.
18. Gently remind your target that he has a problem and you have a solution.
19. Refrain from any negative reminder… Keep focus on their problems and remind them of their wants.
20.Use before-and-after statements/ writing style.
21. Do not write to impress… write to share a feeling.
22.        Use shorter sentence, with short words. Delete all unnecessary words. Fine-tune your writing relentlessly – until every word kills.
23.        Use common words.
24.        Get yourself excited. And then create excitement.
25.        Create curiosity. Use the word – why?
26.        Be ready to provide facts, benefits and solid ideas. Facts give your writing backbone. Show your proof, example: guarantee, testimonials (to increase credibility), and etc.
27.        Prepare the target for the price.
28.Use scarcity principle – when something is hard to get, then people really start to want it.
29.Anticipate objections and answer them at the right moment. Ask yourself: “What is my reader thinking right now?”
30.Always ask for what you want. Command them indirectly (with ‘hypnotic command’). And then only support your command with reasons.
31. Add a P.S., or even a P.S.S. (and state your strongest point here).
32.        Always ensure visual attractiveness of your writing.
33.        Always put a Turning Point Message (i.e., the Peak) in your writing.
34.        To increase credibility – you may admit a weakness.
35.        Read your reading out loud. Better, get someone to read it out loud for you.

36.        After all – apply your common sense and experiences.






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