Hypnotic Writing Summary - Concepts

HYPNOTIC WRITING

Concepts:

1.    Words were originally magic and to this day words have retained much of their ancient magical power.

2.   You must obtain and hold the target attention! And lead them into a ‘buying trance’ – a hypnotic state of focused attention (i.e., with your intended mental images) where people are riveted to your messages and do what you ask.

3.   You are the script writer for your prospect’s dream. Show him in details all the tomorrow your product makes possible for him. When you are in your target’s mind, you are in his “command center”!

4.   The three keys to successful (internet) marketing:

a.    The list (or the traffic)

b.    The offer (or the deal)

c.    The copy (or the Hypnotic writing)

5.   People are self-centered. Your headline must speak immediately to their problems (Pain), or their dream (Pleasure). Meet them right where their mind is!

6.   If you give people what they want, they will listen to you. People buy hopes and dreams.

7.   The higher the cost; the more writing you need.

8.    How to persuade people: Problem à Promise à Proof à Price.

9.    Communication is your responsibility.

10. You can learn more by imitating great writing.

11. Test your headline! Place your headline on competitor’s website, if it works, change it!


Hypnotic Writing Summary - Hypnotic Words example